About Red & Black

We are the only alumni owned and operated Bookstore in town. WE ARE RED RAIDERS. Since 2005 we have provided Tech students with what they want: cheap textbooks, great service, and cool merchandise.  We support TTU athletics and we are open 7 days a week. We have the best tech gear in town. Jerseys, tailgating supplies, clothing, gifts, hats, school supplies, youth and infant clothing we have it all. Open right up until game time every home game we are your one stop shop for all your book and merchandise needs. Started by RED RAIDERS, ran by RED RAIDERS, for RED RAIDERS


We are your one stop shop for all your textbook needs. Whether your renting, buying, selling, or reserving your books you can do it all in store or online. WE GUARANTEE THE LOWEST PRICE ON ANY TEXTBOOK IN TOWN. We have used books and rentals available for most classes. Let our friendly and knowledgeable staff find the books for you, and when it comes time to sell them back no one gives you more than Red & Black. Avoid the hassle of the other stores, reserve your books online before the semester and pick them up at yor convenience. We are the only alumni owned and operated  bookstore in town, so why shop anywhere else?

Game Days & Merchandise

Red and Black is the best place to get the newest tech gear on game day. Come in to the best atmosphere in town and shop for clothing, hats, and everything you will need to celibrate Texas Tech Football. We have the friendliest staff and town and they will help you find that tailgating or game day accessory you cant live without.

Contact Us

Phone: 806-368-7637
Email: info@redandblackbookstore.com
Address: 2400 Glenna Goodacre
Lubbock, Texas 79401

Store Hours

Monday - Friday 9:00am - 6:00pm
Saturday 10:00am - 6:00pm
Sunday 10:00am - 3:00pm


"Red and black has awesome deals on textbooks and clothes! I saved around $600 after buying my textbooks from red and black instead of Barnes and nobles on campus!! Employees are super friendly and helpful!! I would recommend buying textbooks & game day apparel from there!!"
~ Haleigh Cooper ~

"Red and Black is hands down the best bookstore in Lubbock. The staff is great, the clothes are decently priced, the sales are awesome and the free beer and margs at the beginning and end of each semester don't hurt either. Definitely recommend!"
~ TTU Black Grad Committee ~

"By far the best bookstore in Lubbock! Last year I got all my books at another bookstore in town and it cost a fortune then a friend told me she got almost all the same books for way less at Red and Black. So this semester when I went to Red and Black they made it so easy by getting all my books for me answering and all my questions to helping me find the cheapest way to get what I need. All together my books were very affordable! I also sold my old books to them and got more money than I ever had for selling books. Definitely the only place I'll get books from now on!!"
~ Faith Lewis ~

"I went into Red and Black looking for a nice Texas Tech Under Armor shirt for my husband. They had a huge selection of shirts in different colors and styles! Even their clearance rack had some nice game-day shirts in the size that I needed. I was very impressed and will go back in the future."
~ Shannon Anderson ~

"Great selection of Tech gear and free margaritas; what else could you want?"
~ Chase Myers ~

"The only locally owned bookstore! Shop Local."
~ Chris Toelle ~

"Best bookstore in Lubbock!! love the customer service there & the clothes selection, great prices!!!"
~ Justin Castillo ~

"Red & Black Bookstore is my lifesaver. I was frantically searching for a specific book for one of my classes. I had checked all the other bookstores and either none them had it or they only had new, expensive copies. I went into Red & Black and even though they didn't have the book they a gave me a website to rent it off of. They were SO helpful and understanding. The girl who helped me was very friendly. I just don't see how people can leave Red & Black with a bad opinion of them. Compared to the other bookstores in town, they're the friendliest and most helpful. Varsity is no where near as helpful and nice. I will definitely be going to them everytime I need to buy books!"
~ Abby Prause ~